tonic





view tonic items in the edge shop



welcome to tonic's new online home


tonic is one of edge's co-founders and was set up in 2004 by graphic designers charlie ward and stephen hoper, who wanted to put their bold, original designs onto high quality sustainable t-shirts, hoodies and bags. they sourced tonic garments from the uk's first certified Fairtrade factory.

where shown most garments are SKAL-certified organic, and all tonic bags are organic and sourced from a co-op america-accredited manufacturer.

tonic began with an online shop and stalls at london's spitalfields, camden and portobello markets, and tonic items are now available in the edge online shop, at the edge concession in the junky shop and at selected retail oulets across the uk, europe and the usa.


contact us

if there's anything you'd like to ask us or tell us then please do get in touch - your feedback is hugely appreciated ! please call us on +44/0 7838 250749 or +44/0 7946 533237 or email us at info@wearetonic.co.uk.

for wholesale information please email us at wholesale@wearetonic.co.uk


ethically sourced

tonic clothing, where indicated, is ethically sourced. these garments are custom-made in the uk in a workshop which employs highly skilled workers who are paid above the minimum wage & who work in a well-lit, open plan & pleasant environment.

their workplace has been verified to meet the core standards set out by the International Labour Organisation (ILO) on workers' rights - standards which have also been verified by free trade unions. find out more.


fairly traded

tonic clothing, where indicated, is fairly traded. it is manufactured in very good conditions and sold at a price which allows for an 8% premium which is re-invested into the producers' local community.

we source only from the most respected fair trade suppliers. by sourcing via fair trade means, tonic is part of a trading relationship with producers that helps to ensure the long-term future of the small scale farming community.

find out more about Fairtrade and the FAIRTRADE Mark on the Fairtrade website.


organic cotton

tonic offers a wide range of SKAL-certified 100% organic cotton clothing which is certified FAIRTRADE and made in the UK's first FAIRTRADE factory.



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